Thank Goodness I'm A Shopaholic

By Debbie Tierney
(Originally written on December 19, 2015)

I love to shop! I shop for everything, my husband said, I even shop at the grocery store. I have shopped for shoes, clothes, gifts, and, beauty products. There is nothing more exhilarating than finding the perfect pair of red shoes, or, that outfit that screams “buy me”! And, if you are fortunate enough, it’s on sale, making it the BEST.DAY. EVER.

As with everything there is planning and budgeting. If you are anything like me, budgeting usually goes right out the window.

As a shopaholic, I was super excited to begin this process. After all I was going to get to do what I do best, SHOP!!!

But, you haven’t really lived until you have tried shopping for a brewery. You shop for everything from the brewery name, to paint colors and brewery equipment, unfortunately brewing equipment only comes in one color, stainless. Each bringing their own challenges, opportunities, and endless choices.

By Debbie Tierney
(Originally written on December 19, 2015)

Everything we read said, the companies name is hugely important to its success or failure. Your name is more than what you put on your tax forms every year, it’s your brand. Your brand is what consumers will associate withyour product. It needs to be memorable. No pressure there, it’s like naming your child. Except no one trademarks their child’s name, could you imagine? In 2014 there were 3464 breweries in the U.S. making the name search easier said than done. It look us months to come up with a name. We had pages of wonderfully creative names, some were quirky, others, geographical, and of course we had the old standby, the family name.  I even tried a name generator, that lasted about 5 minutes, I have a short attention span.

Remember what I said about finding that perfect pair of red shoes? This was exactly the high I got with a successful trademark search. We quickly snapped up the domain name, put together our Facebook page and began the trademark process.

I had successfully shopped for a name, and “Whipsaw Brewing” was born.

Just like shopping, starting a brewery takes careful planning, patience, passion, time,  and resilience.